Which CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s…
In a slow moment imposed by quarantine there are still actions you can take to lay a strong foundation for survival now and being stronger for when quarantine ends. Here are 4 ideas for how you can work ON your business to build a strong future: If you haven’t already – send an email and…
Eliminate nervous jitters and risks for your next ZOOM call. TELE-CONFERENCE CALL MISHAPS? You know can sell like a superstar but it is just not the same during this #CoronaVirusQuarantine when everyone is selling over tele-conference software from home. Here’s how to avoid the beginners mistakes AND perfect your teleconference sales presentations (short 30 minute…
If you’re feeling worried, overwhelmed, confused, or scared as a business owner or executive because of the uncertainty in the global economy with the COVID19 outbreak – you are not alone. How To Break Through Worry and Confusion During COVID19 – Entrepreneur Mindset & Planning in Crises What can we do in this moment of…
Some of your customers are in survival mode during this COVID-19 outbreak and it’s changing their needs and impacting your business. You’ve had customers cancel and seen a shift in sales in even a short amount of time – how should you react? As executives and brand owners it’s important we stay calm and lead….
This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into…
Honestly… I snuck into this “Entrepreneurship” USC class without meeting course criteria and I didn’t belong because I didn’t have good grades. But Paul Orfalea, founder of Kinkos had an undisclosed requirement that superseded coursework… students lined up and only got in if they were bold introducing themselves to him. My firm handshake, unswerving eye…
Natural food bands are leading the trend packaging and branding. What can you learn? This article was also published on ECRM’s Blog on 5/6/2020. Packaging in the old days of natural foods was what we would call… “scrappy.” Emerging brand owners didn’t have a lot of visibility, demand or capital so their packaging reflected it….
What in the world does FOOD SAFETY mean anyway? Do you know where you can find out? Let’s allow an expert to educate us. Allow me to introduce Melissa Calicchia who has extensive experience as a Chief Science Officer is in high demand for her expertise in Food Science. In the 41 minute interview linked…
If you’re like me, you’re #TYPEA go-getter, who doesn’t like to give up, and sets ambitious goals. Buuuuut when I look back on past new years resolutions I see goals I not only didn’t hit but some I totally gave up on completing after some discouragement. Sometimes the fastest way to accomplish your goals is…
The latest book published by Emily Page Publishing is here! Edition #2 of the Diabetic Health Journal! Revised and refreshed by author Lauren Bongiorno, the 2nd edition has been revised and made even better to support ALL #diabetics with #Type1 and #Type2 to lower their #A1C. Available for purchase on http://laurenbongiorno.com.Lauren Bongiorno is the author…
Retail buyer sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for sales meeting success is building rapport (which is essentially trust and likability). Below are some essential ways to build rapport in your next retail sales buyer meeting. 1….
