Why Are These Identical Products Priced Differently?!
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Why Are These Identical Products Priced Differently?!

ByKelsey Price

What is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world… but have you noticed the price difference? The #Nestle x 24 pack is $9 and the #VOSSwater x 24 pack is $30. Why? What…

Why Branding Makes Money For Physical Product Brands?
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Why Branding Makes Money For Physical Product Brands?

ByKelsey Price

What is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What…

Why Does Shelf Life Matter To A Food And Beverage Entrepreneur?
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Why Does Shelf Life Matter To A Food And Beverage Entrepreneur?

ByKelsey Price

If you’re an entrepreneur or business wner in food and beverage, you know that understanding shelf life is crucial to your bottom line. This video and article will answer these 3 questions so you eliminate embarrassment and understand this CRUCIAL element of your business: 1. What is shelf life? Shelf life is essentially how long…

3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)
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3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)

ByKelsey Price

How can packaging improve your product shelf life?… Naturally?! Believe it or not but it’s packaging! Shelf-life has a direct economic impact on the value of your product because: Let’s talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive…

One LinkedIn Connection= Millions in Business
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One LinkedIn Connection= Millions in Business

ByKelsey Price

Originally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past…

Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart
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Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart

ByKelsey Price

Kevin Consolo Co-Founded SneakErasers with his friend Chris and at one point these guys considered quitting. Sure they had an amazing product – an eraser that turned dirty sneaker shoe soles white and clean again! But building a business was expensive in terms of money, time, and personal life. At a certain point they had…

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
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Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

ByKelsey Price

I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real…

What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)
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What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)

ByKelsey Price

Which CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s…

Customer In Crises – Pivot Your Business Strategy To Meet Demand in Quarantine (Free Webinar Video)
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Customer In Crises – Pivot Your Business Strategy To Meet Demand in Quarantine (Free Webinar Video)

ByKelsey Price

Some of your customers are in survival mode during this COVID-19 outbreak and it’s changing their needs and impacting your business. You’ve had customers cancel and seen a shift in sales in even a short amount of time – how should you react? As executives and brand owners it’s important we stay calm and lead….

5 Retail Packaging Design Tips for E Commerce Brands
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5 Retail Packaging Design Tips for E Commerce Brands

ByKelsey Price

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into…

Evolution of Packaging for Natural Food Industries
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Evolution of Packaging for Natural Food Industries

ByKelsey Price

Natural food bands are leading the trend packaging and branding. What can you learn? This article was also published on ECRM’s Blog on 5/6/2020. Packaging in the old days of natural foods was what we would call… “scrappy.” Emerging brand owners didn’t have a lot of visibility, demand or capital so their packaging reflected it….

RAPPORT: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING
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RAPPORT: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING

ByKelsey Price

Retail buyer sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for sales meeting success is building rapport (which is essentially trust and likability). Below are some essential ways to build rapport in your next retail sales buyer meeting. 1….