Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
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Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist

ByKelsey Price

International suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…

Understand The Basics Of A Retail Planogram & Influence Your Product Sales Velocity
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Understand The Basics Of A Retail Planogram & Influence Your Product Sales Velocity

ByKelsey Price

Where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Believe it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game –…

5 Mistakes You Probably Made On Your Online Shopping Website For Small Business
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5 Mistakes You Probably Made On Your Online Shopping Website For Small Business

ByKelsey Price

5 types of online store pain points found that can be easily fixed! 5 types of online store pain points found that can be easily fixed! I noticed that there are 5 types of pain points that are slowing sales! In order to help you, I’ve compiled the list so you can see if any…

Trouble Shooting Great Photos To Sell Your Product
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Trouble Shooting Great Photos To Sell Your Product

ByKelsey Price

DO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL? Stop taking pictures with your iPhone! Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers. We statistically see higher click…

HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW
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HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW

ByKelsey Price

Published on 7/14/20  in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift…

Q&A: HOW DO I TURN MY IDEA FOR A LIP BALM OR FACE STICK INTO A PRODUCT I CAN SELL?
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Q&A: HOW DO I TURN MY IDEA FOR A LIP BALM OR FACE STICK INTO A PRODUCT I CAN SELL?

ByKelsey Price

Pearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

ByKelsey Price

CASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

ByKelsey Price

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5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study
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5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study

ByKelsey Price

CASE STUDY ON PRODUCT LINE EXTENSION FOR ALBANESE ABOUT ALBANESE What is almost as fun as eating candy is designing candy packaging. Specifically, candy packaging for one of my favorite brands, the All-American family run business, Albanese. I must admit, I have a candy crush on Albanese. Their world-famous gummy bears are my favorite. With…

Q&A: How to respond when a retail buyer asks for pricing at a trade show before I have all the info?
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Q&A: How to respond when a retail buyer asks for pricing at a trade show before I have all the info?

ByKelsey Price

A by EMILY: You don’t want to turn off a potential buyer by telling them no and you don’t want to inhibit your potential success by providing a price that is too high or too low. Below are 3 simple ways to navigate the question of cost. 1. TAKE IT AS A COMPLIMENT It is…

How To Go From $0 To $1 Million In Annual Revenue (3 Steps I Used) – On-Demand Webinar
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How To Go From $0 To $1 Million In Annual Revenue (3 Steps I Used) – On-Demand Webinar

ByKelsey Price

This webinar recording has been made evergreen. To watch please click to RSVP and you will be taken to a page where you can watch the video live. In order to view the video you must RSVP Click to register for this On-Demand Webinar and have access to watch the video. CLICK HERE ABOUT The…