When I Hit Burnout Last Year I Turned To Pareto
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When I Hit Burnout Last Year I Turned To Pareto

ByKelsey Price

I was burnt out by the end of last year! I had too many “priorities” – meaning I had too many clients, projects and I was tired. I realized the reason I felt this way that I needed narrow in on what was most important. This is the tool I have used with my clients…

How To Request A Factory Quote & Get A Reply With 9 Point Sourcing Letter
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How To Request A Factory Quote & Get A Reply With 9 Point Sourcing Letter

ByKelsey Price

How To Request A Factory Quote & Get A Reply With 9 Point Sourcing Letter When you email a factory and don’t get a reply – I guarantee it’s because you didn’t sound like a serious candidate. Most newbies write an inquiry letter.. like a newbie – your vocabulary and wording reveal it all! And…

Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
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Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist

ByKelsey Price

International suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…

HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW
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HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW

ByKelsey Price

Published on 7/14/20  in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift…

Color-Blocking Strategies for Packaging Design Sales Success
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Color-Blocking Strategies for Packaging Design Sales Success

ByKelsey Price

Written by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet…

Q&A: HOW DO I TURN MY IDEA FOR A LIP BALM OR FACE STICK INTO A PRODUCT I CAN SELL?
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Q&A: HOW DO I TURN MY IDEA FOR A LIP BALM OR FACE STICK INTO A PRODUCT I CAN SELL?

ByKelsey Price

Pearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

ByKelsey Price

CASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

ByKelsey Price

RESOURCES: #2020bestpackaging #advice #agency #artwork #bestbusinesspractices #businessowner #businessadvice #businessstrategy #businesssalesstrategy #bestpackaging #bestpackagingdesign #bestpackagingdesign2020 #brandbuilding #buildingyourbrand #consulting #CPGbusiness #CPGbusinessgrowthstrategy #CPGlineextension #costco #costcopackaging #costcoproducts #costcogiftablepackaging #design #designfirm #designagency #designtips #development #developmentstrategy #developmentcoaching #emilyannepage #entrepreneur #entrepreneuradvice #entrepreneurgrowth #entrepreneurcoach #entrepreneurlife #foodandbeverage #foodandbeveragebrand #foodandbeveragebusiness #inspiration #luxury #luxurybrand #luxurypackaging #manufacturing #makeyourbrandstandout #pearlresourcing #packagingdesign #product #productswelove #productdevelopment #packagingideas #packagingdesign #packaginglove #packagingthatsells #productsales…

5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study
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5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study

ByKelsey Price

CASE STUDY ON PRODUCT LINE EXTENSION FOR ALBANESE ABOUT ALBANESE What is almost as fun as eating candy is designing candy packaging. Specifically, candy packaging for one of my favorite brands, the All-American family run business, Albanese. I must admit, I have a candy crush on Albanese. Their world-famous gummy bears are my favorite. With…

Q&A: How to respond when a retail buyer asks for pricing at a trade show before I have all the info?
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Q&A: How to respond when a retail buyer asks for pricing at a trade show before I have all the info?

ByKelsey Price

A by EMILY: You don’t want to turn off a potential buyer by telling them no and you don’t want to inhibit your potential success by providing a price that is too high or too low. Below are 3 simple ways to navigate the question of cost. 1. TAKE IT AS A COMPLIMENT It is…