3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)
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3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)

ByKelsey Price

How can packaging improve your product shelf life?… Naturally?! Believe it or not but it’s packaging! Shelf-life has a direct economic impact on the value of your product because: Let’s talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive…

One LinkedIn Connection= Millions in Business
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One LinkedIn Connection= Millions in Business

ByKelsey Price

Originally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past…

Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart
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Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart

ByKelsey Price

Kevin Consolo Co-Founded SneakErasers with his friend Chris and at one point these guys considered quitting. Sure they had an amazing product – an eraser that turned dirty sneaker shoe soles white and clean again! But building a business was expensive in terms of money, time, and personal life. At a certain point they had…

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
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Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

ByKelsey Price

I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real…

What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)
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What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)

ByKelsey Price

Which CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s…

5 Retail Packaging Design Tips for E Commerce Brands
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5 Retail Packaging Design Tips for E Commerce Brands

ByKelsey Price

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into…

Evolution of Packaging for Natural Food Industries
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Evolution of Packaging for Natural Food Industries

ByKelsey Price

Natural food bands are leading the trend packaging and branding. What can you learn? This article was also published on ECRM’s Blog on 5/6/2020. Packaging in the old days of natural foods was what we would call… “scrappy.” Emerging brand owners didn’t have a lot of visibility, demand or capital so their packaging reflected it….

What Should You Say When Your Retail Buyer Asks Your For Price In A Sales Meeting?
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What Should You Say When Your Retail Buyer Asks Your For Price In A Sales Meeting?

ByKelsey Price

What Should You Say When Your Retail Buyer Asks You For A Price In A Tradeshow? Look, it can be off putting when a person cuts to the chase and asks for price? Especially since you normally need more information to give them an accurate quote. What if you say a price that is too…

How & Why Launch A Line Extension: An Interview of Emily Page by Joe Tarnowski of ECRM
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How & Why Launch A Line Extension: An Interview of Emily Page by Joe Tarnowski of ECRM

ByKelsey Price

If you’re considering a line extension… how and why should you start? If you’re an emerging brand you should ask yourself this question. This short and to the point video with the infamous Joe Tarnowski (of ECRM) will address those questions and get your mind rolling so you can find your own answers and close…