START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

ByKelsey Price

RESOURCES: #2020bestpackaging #advice #agency #artwork #bestbusinesspractices #businessowner #businessadvice #businessstrategy #businesssalesstrategy #bestpackaging #bestpackagingdesign #bestpackagingdesign2020 #brandbuilding #buildingyourbrand #consulting #CPGbusiness #CPGbusinessgrowthstrategy #CPGlineextension #costco #costcopackaging #costcoproducts #costcogiftablepackaging #design #designfirm #designagency #designtips #development #developmentstrategy #developmentcoaching #emilyannepage #entrepreneur #entrepreneuradvice #entrepreneurgrowth #entrepreneurcoach #entrepreneurlife #foodandbeverage #foodandbeveragebrand #foodandbeveragebusiness #inspiration #luxury #luxurybrand #luxurypackaging #manufacturing #makeyourbrandstandout #pearlresourcing #packagingdesign #product #productswelove #productdevelopment #packagingideas #packagingdesign #packaginglove #packagingthatsells #productsales…

5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study
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5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study

ByKelsey Price

CASE STUDY ON PRODUCT LINE EXTENSION FOR ALBANESE ABOUT ALBANESE What is almost as fun as eating candy is designing candy packaging. Specifically, candy packaging for one of my favorite brands, the All-American family run business, Albanese. I must admit, I have a candy crush on Albanese. Their world-famous gummy bears are my favorite. With…

Q&A: How to respond when a retail buyer asks for pricing at a trade show before I have all the info?
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Q&A: How to respond when a retail buyer asks for pricing at a trade show before I have all the info?

ByKelsey Price

A by EMILY: You don’t want to turn off a potential buyer by telling them no and you don’t want to inhibit your potential success by providing a price that is too high or too low. Below are 3 simple ways to navigate the question of cost. 1. TAKE IT AS A COMPLIMENT It is…

8 Easy Steps To Design RTD Can Beverage Packaging
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8 Easy Steps To Design RTD Can Beverage Packaging

ByKelsey Price

8 Easy Steps To Design Canned Beverage Packaging Do you have an idea for a new beverage, and you want to know how to design your packaging? Here we will cover the 8 steps you need to take your beverage from an idea to getting it into something that you can sell in stores. 1….

5 Things You Did Not Think About The Last Time You Ordered Packaging
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5 Things You Did Not Think About The Last Time You Ordered Packaging

ByKelsey Price

5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed…

Beverage Industry Trends Trends – What Is Selling?
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Beverage Industry Trends Trends – What Is Selling?

ByKelsey Price

Are you wondering what trends are taking off this year? These trends are hot, as in right off the production line, because it’s all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black belt master manufacturer of emerging brand beverages and a vendor partner of…

How To Launch Your Own Blended Dry Tea Brand – Case Study: Jocko White Tea (dry)
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How To Launch Your Own Blended Dry Tea Brand – Case Study: Jocko White Tea (dry)

ByKelsey Price

This video is a case study of how I worked with Jocko Willink, creator and voice of the “JOCKO PODCAST” to create his delicious custom blend of pomegranate white tea from Start To Sold. Through this story, I will go over the 5 steps to creating your own blended dry tea brand: CLICK TO WATCH:…

How & Why To Develop Product Line Extensions To Build Sales
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How & Why To Develop Product Line Extensions To Build Sales

ByKelsey Price

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15, 2018 Let’s talk “‘How and Why’ To Do A Line Extension” with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video below we’ll share tips related to line extensions…

Color Blocking Strategies: Make Your Brand JUMP off the Shelf! Leverage Packaging Design For Sales
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Color Blocking Strategies: Make Your Brand JUMP off the Shelf! Leverage Packaging Design For Sales

ByKelsey Price

To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM Marketgate Blog 3/10/2019 ECRM and Emily Page bring you – Color Blocking Strategies: How To Make Your Brand Jump Off The Shelf! Unless you are looking only to win design awards, the…

Why Are These Identical Products Priced Differently?!
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Why Are These Identical Products Priced Differently?!

ByKelsey Price

What is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world… but have you noticed the price difference? The #Nestle x 24 pack is $9 and the #VOSSwater x 24 pack is $30. Why? What…

Why Branding Makes Money For Physical Product Brands?
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Why Branding Makes Money For Physical Product Brands?

ByKelsey Price

What is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What…

Why Does Shelf Life Matter To A Food And Beverage Entrepreneur?
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Why Does Shelf Life Matter To A Food And Beverage Entrepreneur?

ByKelsey Price

If you’re an entrepreneur or business wner in food and beverage, you know that understanding shelf life is crucial to your bottom line. This video and article will answer these 3 questions so you eliminate embarrassment and understand this CRUCIAL element of your business: 1. What is shelf life? Shelf life is essentially how long…