Quick Tips to Extend Shelf Life With Packaging
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We’ve all bought products off of Amazon or Shopify and regretted the decision, the moment the item arrived. Why? Because the packaging was too basic and didn’t wow us! So if you are selling on Amazon or you wish to do so in the future, read along! We are going to talk about how to…
Relationship Skills and Sales Presentation We all value RELATIONSHIPS that appreciate us. And this intuitive knowledge we all have in our personal lives can also help you understand how to sell better in business. So let’s consider – what things do we like to see in people that can apply to our sales relationships? We…
How To Request A Factory Quote & Get A Reply With 9 Point Sourcing Letter When you email a factory and don’t get a reply – I guarantee it’s because you didn’t sound like a serious candidate. Most newbies write an inquiry letter.. like a newbie – your vocabulary and wording reveal it all! And…
International suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…
Where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Believe it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game –…
DO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL? Stop taking pictures with your iPhone! Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers. We statistically see higher click…
Published on 7/14/20 in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift…
Written by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet…
Pearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can…
CASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important…