Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
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Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist

ByKelsey Price

International suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…

5 Mistakes You Probably Made On Your Online Shopping Website For Small Business
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5 Mistakes You Probably Made On Your Online Shopping Website For Small Business

ByKelsey Price

5 types of online store pain points found that can be easily fixed! 5 types of online store pain points found that can be easily fixed! I noticed that there are 5 types of pain points that are slowing sales! In order to help you, I’ve compiled the list so you can see if any…

Crucial Differences in E-Commerce vs. Brick-&- Mortar Packaging
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Crucial Differences in E-Commerce vs. Brick-&- Mortar Packaging

ByKelsey Price

E-Commerce vs. Brick-and-Mortar What grabs consumers’ attention in stores and online is not always the same? Learn key differences between packaging to sell online versus in store, PLUS fresh tips to help make your product stand out and gain more new and returning customers. 1. OPTIMIZING E-COMMERCE SALES HIGH-QUALITY PHOTOS + MOCK-UPS Credit: The Madelaine…

Designing E-Commerce Packaging To Be Indestructible & Impactful (Posted on ECRM BLOG)
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Designing E-Commerce Packaging To Be Indestructible & Impactful (Posted on ECRM BLOG)

ByKelsey Price

Written for ECRM and 1st posted their Blog on 10/16/19. ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG) Most emerging brands get their start selling online, typically via Amazon as well as their own e-commerce site. This is how they build a track record that they can reference when pitching a…

One LinkedIn Connection= Millions in Business
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One LinkedIn Connection= Millions in Business

ByKelsey Price

Originally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past…

5 Retail Packaging Design Tips for E Commerce Brands
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5 Retail Packaging Design Tips for E Commerce Brands

ByKelsey Price

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into…