Q&A: What are 2 ideas business owners can use to invite customers back after COVID19 quarantine?
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Q&A: What are 2 ideas business owners can use to invite customers back after COVID19 quarantine?

ByKelsey Price

QUESTION: How can businesses execute a successful reopening and encourage customers to come back after COVID-19 pandemic? ANSWER: Obviously I’m all about sales at this moment so I’m fired up to say these 2 quick strategies matter: 1) I think the first thing obviously is you want to do a rollout to build anticipation. This…

Q&A: What steps can you take to build your business during COVID 19 pandemic?
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Q&A: What steps can you take to build your business during COVID 19 pandemic?

ByKelsey Price

Q: What steps can you take to build your business during COVID 19 pandemic? ANSWER FROM EMILY: There there are 5 tips that come to mind: 1. Reach out to your customers. Call your customers, even those who were canceling on you. Call them, send them an email newsletter if you’re if you have their…

Q&A: How should capital raising strategies change in a tight fiscal environment of COVID19 pandemic?
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Q&A: How should capital raising strategies change in a tight fiscal environment of COVID19 pandemic?

ByKelsey Price

Q: How should capital raising strategies change in a tighter fiscal environment of COVID-19 pandemic? A: Let me break it down into 3 points to keep in mind to ace your pitch, post CORONA VIRUS CRISES: 1: INVESTORS STILL EXIST AND THEY ARE LOOKING FOR A POSITIVE RETURN. What you need to remember if you’re…

How & Why To Develop Product Line Extensions To Build Sales
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How & Why To Develop Product Line Extensions To Build Sales

ByKelsey Price

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15, 2018 Let’s talk “‘How and Why’ To Do A Line Extension” with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video below we’ll share tips related to line extensions…

Why Branding Makes Money For Physical Product Brands?
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Why Branding Makes Money For Physical Product Brands?

ByKelsey Price

What is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What…

One LinkedIn Connection= Millions in Business
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One LinkedIn Connection= Millions in Business

ByKelsey Price

Originally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past…

Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart
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Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart

ByKelsey Price

Kevin Consolo Co-Founded SneakErasers with his friend Chris and at one point these guys considered quitting. Sure they had an amazing product – an eraser that turned dirty sneaker shoe soles white and clean again! But building a business was expensive in terms of money, time, and personal life. At a certain point they had…

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
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Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

ByKelsey Price

I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real…

4 Actions To Building A Stronger Business During Quarantine
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4 Actions To Building A Stronger Business During Quarantine

ByKelsey Price

In a slow moment imposed by quarantine there are still actions you can take to lay a strong foundation for survival now and being stronger for when quarantine ends. Here are 4 ideas for how you can work ON your business to build a strong future: If you haven’t already – send an email and…

Best Practices For Virtual Sales Meetings With Buyers
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Best Practices For Virtual Sales Meetings With Buyers

ByKelsey Price

Eliminate nervous jitters and risks for your next ZOOM call. TELE-CONFERENCE CALL MISHAPS? You know can sell like a superstar but it is just not the same during this #CoronaVirusQuarantine when everyone is selling over tele-conference software from home. Here’s how to avoid the beginners mistakes AND perfect your teleconference sales presentations (short 30 minute…

Customer In Crises – Pivot Your Business Strategy To Meet Demand in Quarantine (Free Webinar Video)
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Customer In Crises – Pivot Your Business Strategy To Meet Demand in Quarantine (Free Webinar Video)

ByKelsey Price

Some of your customers are in survival mode during this COVID-19 outbreak and it’s changing their needs and impacting your business. You’ve had customers cancel and seen a shift in sales in even a short amount of time – how should you react? As executives and brand owners it’s important we stay calm and lead….

Sneaking Into Class Taught by Kinkos Founder Paul Orfalea… How Charisma Will Get You Through!
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Sneaking Into Class Taught by Kinkos Founder Paul Orfalea… How Charisma Will Get You Through!

ByKelsey Price

Honestly… I snuck into this “Entrepreneurship” USC class without meeting course criteria and I didn’t belong because I didn’t have good grades. But Paul Orfalea, founder of Kinkos had an undisclosed requirement that superseded coursework… students lined up and only got in if they were bold introducing themselves to him. My firm handshake, unswerving eye…