Why Branding Makes Money For Physical Product Brands?
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Why Branding Makes Money For Physical Product Brands?

ByKelsey Price

What is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What…

Why Does Shelf Life Matter To A Food And Beverage Entrepreneur?
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Why Does Shelf Life Matter To A Food And Beverage Entrepreneur?

ByKelsey Price

If you’re an entrepreneur or business wner in food and beverage, you know that understanding shelf life is crucial to your bottom line. This video and article will answer these 3 questions so you eliminate embarrassment and understand this CRUCIAL element of your business: 1. What is shelf life? Shelf life is essentially how long…

3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)
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3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)

ByKelsey Price

How can packaging improve your product shelf life?… Naturally?! Believe it or not but it’s packaging! Shelf-life has a direct economic impact on the value of your product because: Let’s talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive…